Twitteranked and Self-Branding

"Twitteranked? Sweet now I can see how good I am really doing. 14.47, what a loser!

(click on the picture to read the full story)

Notice how I got twitteranked 17 hours ago then low and behold my great friend, God, updated me 10 minutes ago that I was scammed! It coulda been worse than it really was, I guess that's why God was 16 hours and 50 minutes late, the guy likes teaching me lessons.

It is amazing how Twitter or Facebook or Myspace or any other aggregate feeds and social networks create such a desire of self-branding. I will rabbit trail for a moment on 3 studs of professional self-branders, for the simple point for you to realize that...

"Anyone doing anything better than you is providing you the resources, strategies, and ideas for you to be better than you already are." - Me

• Seth Godin, who is a business genius and has an amazing ability to see what many others don't. He made famous the idea of permission marketing, which is as simple as it sounds. He has three elements that is seen in most of his writings. First, he realizes that advertisers can't command the attention of anyone they choose (great thought for church leaders in a post-modern world, that is basically post-modern marketing). Second, consumers are gaining more power, which means more respect, truthfulness and less bias on the marketers (more here for the church leader, are we slow to teach and explain theology in a philosophical way, why are so many Christian college students leaving? They lack the ability to argue theology philosophically). And third, the only way a product or idea will be spread, is that it has earned a buzz by being remarkable. (church leaders please re-read that then repeat two more times. Are we making a buzz in our culture, making a buzz in our community, neighborhood?!?)
  
• Josh Spear, is a youth specialist, trendsetter who saw the blog-phenomenon as a major thread in credible form of media. He, via his blog, has set out to be a "source of inspiration for marketers, brand managers, advertising executives, and a wide range of everyday people from around the world who love to stay ahead of the curve." (What could the church leader be looking into as the next main thread of getting into people's minds and hearts? Are you looking or are you doing tomorrow what you did yesterday?)
  
• Brian Shaler, this guy is one of my favorites, he's a jumper! He's a web developer, marketer, writer, speaker and photographer. He banks the term self-brander, probably one of the best in the field.

Now back to the original post before the rabbit grabbed my attention. In our personal seeking to be self-promoters which by all means we should be. Every human has something to market. The professional business person, themselves, their resume, their accolades, their education. The homeless, their loss, their story, their history. The Christian, their purpose, their life, their hope, their calling.

Our postmodern world leads us to be self-marketers, people want to know you, what you think and what you identify with. What is your brand? Your brand highly dictates your audience, your audience highly dictates your success. Many people get in the wrong arenas and begin to self-promote and fail because they had the wrong audience. You must sell your GENIUS, the Geenie-in-us. What is it in you that is special, that is magical, that sets you apart. Make your story and begin to sell it. Every person has an audience, a circle of people that are influenced by you. One general question I ask is who is your mentor and who are you mentoring?

Your audience was created because of your brand, now learn to market to that audience to hear the best message they have ever heard. For you Christians, be real, authentic, take off the mask regardless how ugly it is beneath the whitewash, then allow your audience to hear the best spoken message God has given voice to. Be an eikon, be the representation of God into your world not just in word but in action and deed too.